Kenn Dixon, director of Integrated Marketing & Public Relations, has successfully completed the practice, panel presentation, and examination for Accreditation in Public Relations, entitling him to use the APR professional designation. The announcement was made by the Universal Accreditation Board, a consortium of nine professional communications organizations that directs this competency certification program. The Accreditation program aims to improve the practice of public relations by assessing competence in 60 areas of knowledge, skills and abilities associated with the profession.
“This is an SOS,” says President Leslie Pollard. “We need every hand on deck. We